The Green Effect: Help Some Environmentalist Get $20,000 in Funding

Green Effect is a venture of Sun Chips and National Geographic. The aim of the program is to give $20,000 to an environmentalist to serve as funding for a vote-winning environmental project. The whole thing is intended to promote community green movements. Green Effect had asked Americans to submit unique ideas that would contribute to efforts in saving the earth. Over 2,500 ideas were received by the organizers.

Now, there are ten finalists who are revealed on July 7, 2009. Through votes, people can help determine one who's deserving to get the $20,000 and help make the planet a better place to live in. The judges (Edward Norton [he's been going green, lately], Jayni Chase, Boyd Matson, Phaedra Ellis Lamkins, and Dave Haft) will then choose four more who will also receive the same prize money. Once the winners are chosen, they would then all have the chance to present their ideas in Washington D.C. and be featured in National Geographic Magazine.